ABOUT P10X / EST. 2019
Professional 10 Times.
In everything we do.
Great service should feel honest, human, and skillfully done. We bring that belief to car protection, people development, and every part of the P10X ecosystem.
REAL SKILLS. GENUINE CARE. ONE CONNECTED ECOSYSTEM.
01 / OUR GROWTH JOURNEY
From One Shop-lot to a Nationwide Ecosystem.
One branch became a connected business. Explore the people, places, and turning points that shaped P10X.
2019 — 2026
PJ Uptown
The foundation
P10X began with the takeover of the RhinePro PJ Uptown branch. Technical skill and genuine customer care became the foundation of a business built on trust.
PJ Uptown
Bangsar
Expanding our footprint
We assumed management of RhinePro Bangsar, bringing the same approach to a wider customer base and strengthening our retail operations.
RhinePro Bangsar
Bandar Sunway
The birth of the ecosystem
Our first outlet under the P10X name opened in Bandar Sunway. P10X Academy was established to develop skilled technicians and raise standards across the industry.
Bandar Sunway
Taman Equine
Specialist expertise. Wider reach.
The Quad Film branch brought specialised film solutions to Taman Equine. P10X Maison and P10X Media extended the business into distribution and content creation.
Taman Equine
3M Pro Shop
A new standard of protection
P10X was appointed to operate Malaysia’s first 3M Pro Shop in Taman Equine, pairing recognised protection products with skilled installation.
3M Pro Shop
P10X Academy
Skills recognised nationally
The network expanded with 3M Pro Shops in Kepong and Sunway. P10X Academy’s TVET milestone was marked by its official launch by YB Steven Sim on 17 June 2025.
P10X Academy
P10X Car Check
Confidence before the first drive
Car Check adds pre-delivery inspection to the ecosystem, helping owners identify aesthetic defects and understand their vehicle’s condition before handover.
P10X Car Check
02 / WHAT WE STAND FOR
Character comes
before success.
01
Humble.
Remember where we started. Stay open, listen carefully, and treat every person with respect.
02
Reflect.
Learn honestly from experience. Turn mistakes into better skills, better decisions, and better service.
03
Impress.
Let the work speak. Earn confidence through thoughtful advice, careful workmanship, and consistent care.
03 / THE P10X ECOSYSTEM
Five pillars.
One shared standard.
Each division strengthens the next: developing talent, delivering workmanship, supporting businesses, telling stories, and protecting confidence.
Developing the people who raise the standard.
Hands-on learning and accredited skills pathways help technical and management talent build a future in automotive aesthetics.
Where skill becomes customer confidence.
Our outlets bring together careful installation, clear recommendations, and consistent workmanship for everyday car care.
Supporting the businesses behind the finish.
B2B film distribution connects professional installers with trusted products and supports the wider car-protection industry.
Making the industry more open and connected.
Content and production help automotive brands communicate clearly, share their expertise, and connect with their audiences.
Clarity before you take delivery.
Pre-delivery inspection helps owners understand their new vehicle’s condition, with attention to visible defects and finish quality.
04 / WHY P10X
Why People
Choose P10X
01
We Put
Customers First
We keep things honest and simple, so customers always know what they’re getting. Fair pricing, clear recommendations, and workmanship delivered with care, no overselling, no surprises.
02
We Build Skilled,
Certified Talent
Our Academy trains certified technicians with real skills and the right mindset. This creates consistent workmanship, higher standards, and long-term confidence in our services.
03
We Act Like a
Modern Brand
In a traditional industry, we communicate openly and show up with strong, relatable content. Our digital presence keeps us young, transparent, and connected with today’s customers.
05 / STANDARDS IN PRACTICE
Care you can see.
Confidence you can feel.
Our approach is simple: understand the need, prepare with care, apply with skill, and check the finish. Every step matters.
01 / PREPARATION
Start with the details.
02 / APPLICATION
Craft, in every movement.
03 / INSPECTION
Finish with confidence.
06 / THE PEOPLE BEHIND P10X
The people who
move P10X forward.
Leadership is built on support, not hierarchy. Our founder supports the team, and the team drives the ecosystem forward.
William.L
Founder & Group CEO
“Character comes before success.”
P10X / LEADERSHIP
Max Yong
Group Finance / CFO
P10X / LEADERSHIP
Salwon Noor
Academy / COO
P10X / LEADERSHIP
Fabian Ong
Retail / COO · Car Check / Operations Director
P10X / LEADERSHIP
Nadzm
Media / Director
P10X / LEADERSHIP
Abraham
Maison / Director
P10X / LEADERSHIP
Nick
Car Check / Technical Expert Director